Eco-fashions

We believe in eco-fashions, clothes that take into account the environment, the health of consumers and the working conditions of people in the fashion industry.

Our clothes and accessories meet such criteria, made using organic raw materials, such as cotton grown without pesticides, do not involve the use of harmful chemicals and bleaches to color fabrics, and are made by people earning fair wages in healthy working conditions.

Famous and up-and-coming designers showcased outfits made from eco-friendly fabrics and materials including hemp, recycled poly and bamboo. Barneys USA was so enthused that it featured some of the environmentally sensitive designs in its window displays for several weeks following the event, imparting a unique mystique to this emerging green subset of the fashion world.

People often perceive the fashion world as superficial, so it’s great to work with materials that are actually good for the environment. When you actually see the fabric swatches you will be blown away. They were gorgeous, and it wasn't hard to design with them.

One of the pioneers of the emerging eco-fashion movement is designer Linda Loudermilk. Her “luxury eco” line of clothing and accessories uses sustainably produced materials made from exotic plants including bamboo, sea cell, soya and sasawashi. The latter is a linen-like fabric made from a Japanese leaf that contains anti-allergen and anti-bacterial properties. Loudermilk also incorporates natural themes in each season’s line—her most recent one being an oceanic motif.

“We aim to give eco glamour legs, a fabulous look and a slammin’ attitude that stops traffic and shouts the message: eco can be edgy, loud, fun, playful, feminine (or not) and hyper-cool,” Loudermilk says.

Quote:  Fashionable freedom is my expression of style